What We Do
Mis-hires. Leadership gaps. High turnover. Stalled growth.
Most organizations don’t have a people problem; they have an alignment problem.
Recruit the right people from the start
Stop hiring based on instinct alone.
Translate insights into clear, practical decisions leaders can act on.
See who you already have
Uncover hidden potential and misalignment.
Understand capability, readiness, and role fit across individuals and teams so you can deploy talent intentionally.
Interpret the data with experts
Turn assessment data into executive decisions.
We translate insights into clear hiring, promotion, succession, and restructuring actions leaders can confidently implement.
Implement with intention
Make change stick.
Designed actions, progress tracking, and measurable accountability that drive sustainable performance improvement.
When your strategy, culture and people are aligned, performance follows.
Industries we support
We work with organizations where people decisions directly impact performance, growth, and risk.
Manufacturing
Franchising, Family-Owned and Founder-Led Businesses
Private Equity, Banking and Financial Services
Health care
Hospitality, wellness, and beauty
Defense Systems
Trust Well Network Leader Bios
We work with organizations where people decisions directly impact performance, growth, and risk.
Lenny LaCour
Co- Founder & Vision & Network Strategy
Lenny LaCour is Co-Founder of Trust Well Network, where he leads vision, ecosystem strategy, and strategic partnerships. With a background in hospitality and product manufacturing, he has built scalable operating models and nationally recognized wellness concepts. Lenny specializes in aligning brand, culture, and market positioning to drive sustainable growth. His work connects business strategy and human capability to strengthen leadership, expand influence, and build enduring, high-impact organizations.
Tony Zak
Talent & Workforce Scalability
Tony Zak is a 20+ year Talent Acquisition leader specializing in franchise and multi-location workforce strategy, with leadership roles at Massage Envy and WellBiz Brands. Tony works with the Trust Well Network as an I/O Psychology Solutions Expert, translating the CM System into practical talent strategies that drive scalable growth, retention, and operational consistency. As Founder of TZ Consulting, LLC and PlaceM!NT, he brings a human, performance-driven approach to recruiting and organizational alignment.
Robert Heller
Co-Founder & People & Performance Science
Dr. Robert (Uri) Heller is Co-Founder of Trust Well Network and the scientific architect behind the proprietary Core Motivation Analysis, the foundation of the CM System. A dual-trained Clinical and Industrial-Organizational Psychologist with more than 45 years of experience, he has developed data-driven assessment frameworks used by franchisors, government agencies, and multi-location organizations. His work translates psychological science into practical workforce strategy, ensuring precise role alignment, leadership development, and organizational effectiveness.
Jason Zimmerman
Strategy & Execution Architecture
Jason Zimmerman is a transformation advisor who helps organizations close the gap between strategy and execution by aligning people, structure, and operating systems. As the founder and CEO, 3Fold Collective, he translates behavioral insights into clear decision rights, team design, and disciplined execution. Jason has advised private equity firms and led Fortune 500 transformation initiatives grounding his work in rigorous enterprise strategy and value creation.
Wallace Long
Leadership & Culture Alignment
Wallace partners with organizations across health care, manufacturing, defense, and the nonprofit sector, specializing in C-level Team Development, Supervisory Skills Training, Cultural Change, Nonprofit Organizational Development delivering solutions at scale. His work also strengthens supervisors and managers, establishes clear accountability, shapes intentional cultures, elevates customer service, and aligns mission and vision to create a unified, high-performing organization. He is the CEO of Continuing Education Productions, Inc & Social Work Foundations.
Curtis Gilbert
Brand, Storytelling & Organizational Voice
Curtis Gilbert is Co-Founder and Executive Producer of p3 mediaworks with more than 20 years in media and production, he helps organizations clarify their internal identity before amplifying their external voice. Curtis specializes in aligning vision, values, and narrative to strengthen culture, leadership messaging, and organizational cohesion. Curtis works with the Trust Well Network, ensuring every expression of the brand reflects its core purpose and integrity.
Jason Zimmerman
Strategy & Execution Architecture
Jason Zimmerman is a transformation advisor
Private Equity
Hiring Systems
Succession Planning
Wallace Long
Leadership & Culture Alignment
Jason Zimmerman is a transformation advisor
Assessment
Organizational Change
Leadership Development
Team Design
Curtis Gilbert
Brand, Storytelling & Organizational Voice
Jason Zimmerman is a transformation advisor
Assessment
Talent Identification
Leadership
Human Capital
When you align your people with your objectives, success is inevitable.
Let’s talk through your goals and see if TWN is the right fit.