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Core Motivation Analysis

What is Core Motivation Analysis?

Our 66-question test is a comprehensive assessment that looks at 16 personality traits and their key motivations, as well as peoples’ unique thinking and behavior styles.

Developed and validated by a globally respected organizational and clinical psychologist, the Core Motivation Analysis (CMA) takes just 10-12 minutes to complete, and fuses the results into an actionable methods to mentor, teambuild, coach and reposition within an organization.

Core Motivation

Core Motivation Analysis is a dynamic assessment of individuals which helps you:

Perceive individuals for who they are

Know your peoples’ strengths

Understand what individuals need from others

Our easy-to-use, fully-automated system helps you analyze an unlimited number of people. The result is that you will possess a new tool for focused decision making that gives you the flexibility and control, on positioning the best people for each role, when accomplishing team or group tasks. Importantly, CMA is based upon the most respected personality paradigm: the Millon Theory.

Core Motivation

Watch the automated CMA in action!


Why our personality test is better than others

We have taken the most powerful theories out there and distilled them to the most usable amount of content in a short-form application. Imagine: one assessment that simplifies and qualifies your team or group.

It’s amazing what can be learned in 10-12 minutes. As an administrator, you instantly receive a detailed report of each completed test. You’ll gain a significant depth of understanding of your workforce.

Fully Automated

Fully Automated

No other test on the market is fully-automated for your selection process when building effective teams

Fully Automated

positive tool

Developed to be a very positive and useful tool, focused on identifying, then leveraging peoples’ strengths

Fully Automated


Examines 16 personality types to learn what motivates people, plus 8 Thinking and 8 Behavior styles - all of which are trainable

Fully Automated

improved workplace

Increases productivity - and satisfaction - in work environments as diverse as manufacturing facilities to white collar offices

Fully Automated

position people properly

Results reported in real-time facilitate informed decisionmaking that ensures  participants will be happiest and most productive in their roles

Fully Automated


Pricing is very competitive at $24.95 per test (organization discounts available), especially considering the relative value provided

Value comparison: TWN wins hands-down when comparing our automated selection process and price


styles evaluated
time to take in minutes
automated & customizable
creates selection model
team development system
no training needed
fully automized

core motivation analysis

thinking and behavior




$15 - $40


thinking & behavior



big 5




ei/eq emotional intelligence



How the Core Motivational Analysis can help you and your team
Move over old school personality tests.

Bring out the best in your team by Using Core Motivation Analysis, instead of the limited results you could get with Myers-Briggs® and DiSC.

CMA is a powerful tool that helps you assess what individuals need  to succeed, whether alone, or as part of a team.

Quick Test. Fast Results

10-12 minutes to take the test. As an administrator, you’ll have immediate access to the results; which you can use to begin making decisions.

Personality Assessment

Beyond taking tests, the real value of Core Motivation analysis is your ability to use data to understand peoples’ thinking, behavior and motivation.

Full, Clear Report

Get the data to enhance individual or team performance. Easy to analyze and implement, you’ll have data to support how best to implement a program - managing, coaching, consulting and teambuilding.

Created by Experts

Conceived and Developed by Robert Heller PhD, an experienced test developer and practicing organizational and clinical psychologist; and Lenny LaCour, an innovative program creator who meets peoples’ needs in a diverse array of organization types.


Company leaders, corporate administrators, including HR professionals, can flexibly apply the Core Motivation Analysis to build small or large teams, and organize tasks based on peoples’ motivations for successful results. Fits operationally into any organization.

CMA Helps people succeed

CMA is designed to provide actionable data that administrators use to benefit offices, manufacturing facilities, distribution centers, or any work environment in which groups or teams are required. If you’re in the business of leading others, then you will learn how best to “read” each person. You will be armed with information that helps you understand individuals’ strengths in a quick and precise manner. The result? You’ll best position individuals and groups to maximize positive results
The Trust Well Network is always here to guide and support you.
Personality Tests for Teams

Personality Tests for Teams

You know the importance of building cooperative, productive teams within your organization. Our 66-question test, given to all members of a team, will give you insight into how and where to best use them. Administrators benefit from our fully-automated process, as it guides your decision making.

Personality Tests for Individuals

Now, more than ever, personal and professional development tops most employees’ lists of important aspects of their jobs. Core Motivation Analysis is a Critical Thinking Test that helps ensure people with an outgoing personality can be placed in more publicly visible positions, while those who are not outgoing may be better able to work from home to accomplish mission critical tasks

Personality Tests for Individuals
Personality Tests for Coaches and Consultants

Personality Tests for Coaches and Consultants

We all know that accurately assessing people enhances your relationship with the people for whom you're responsible. CMA helps you apply your expertise and insights to better help them make the choices and improvements will help them

CMA Feedback: by the numbers

Coaches success rate in
reaching their clients’ goals
Administrators’ ability to more
successfully place workers
Workers who feel their
strengths are better understood

Clients reviews on Core Motivation Analysis test

"The CMA motivational reports tell me more about a human being than I can find in a 3 hour interview. I understand peoples' strengths, weaknesses, and how to help them be successful as I manage, motivate and recruit talent."
Mark Grazman, CEO Message Control, Chicago, IL
"CMA helps me coach people through customized wellness and weight loss programs. It identifies areas in which my clients can more effectively deal with mental and emotional components to create the successes they're looking for. "
Dr. Amy Laquinta, Clinic Director  Phoenix Healing S.C., Northfield, Illinois

How does our test work?

Figure outyour needs

Figure out your needs

TWN helps you make educated and structured decisions which increases organizational intelligence

Take the Core Motivation Analysis test

Core Motivation Analysis by TWN is a validated, short-form assessment designed to incorporate and simplify personality theories to be readily understood in today’s world.
Take the Core Motivation Analysis test
Talk to one of our team members

Talk to one of our team members

Organizations, Consultants and Coaches all have a unique role to play in the success of the people with whom they work. Talk to one of our professionals to learn how CMA can enhance your program


Pricing for the Trust Well Network’s Core Motivation Analysis is
affordable at $24.95 per test, especially considering the relative value provided.
Trust Well Network offers tiered programs that can be customized to fit your administrative
and budgetary situation - in order to produce the measurable results you’re seeking!


Have a CMA question?
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Have a question?
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How does it increase team productivity?
Like no other personality test, the CMA measures motivation, as well as thinking and behavior. As a result, some individuals can be positioned to perform multiple roles that leverage their natural strengths. Each participant becomes a stronger link in the chain, thereby increasing organizational intelligence and overall team productivity.
Does everyone get assigned a “personality type”?
CMA identifies a personality type 98% of the time. In all situations, you get actionable data with which to position people, since CMA is validated with the most used and respected psychological industry personality assessment.
Can I purchase a Core Motivation Analysis (CMA) for someone else?
Yes. Coaches, Consultants, HR Directors and Team Leaders in Organizations regularly purchase CMA Tests for others. We’ve designed an automated system to make the process easy-to-use. Simply invite individual testers – or an entire group - using your own personal credit link code that TWN provides. You distribute through text, email or even create your own QR Code.
Which payment methods do you accept?
We accept major credit cards. Processing done through PayPal (no account needed).
We at Trust Well Network are always here for you.