Lenny LaCour

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Lenny LaCour


For 30+ years, Lenny LaCour has been creating wellness programs that educate and engage the hospitality industry and product manufacturers' employees to live healthier lives while effectively developing their brands.

His diverse experiences enabled him to launch the Trust Well Network (TWN), which is committed to improving individual and organizational successes.

TWN has been growing in ways unimaginable before the advent of new technologies. Lenny met Heller, a practicing Clinical and Organizational Psychologist, and both decided to join forces.

Intuitively through their connection and global timing, both co-founders understood the extreme value in simplifying, writing, and producing a modern-day automated, fully functioning, highly usable profiling system, the Core Motivation Analysis.

Lenny's background includes being the National Director for the Tennis Corporation of America, where he developed a prototype wellness model that has been duplicated in 42 locations and counting. His comprehensive approach to operations, management, and marketing included space usage and optimal functionality. Other clients include Four Seasons, Nautica, Clairol, Bristol Meyers, and Ulta Cosmetics.

Additionally, Lenny has been a consultant and special-events coordinator for New York Fashion Week and The Miss America Pageant. He appeared multiple times on The Oprah Winfrey Show and served as a commentator on major networks, including CBS, NBC, ABC,  WGN, and FOX.

As an industry visionary, Lenny has been a columnist for many professional industry and consumer publications, including American Spa and Pulse. Others such as The New York Times, Family Circle, Ladies Home Journal, Good Housekeeping, Seventeen, and Health magazines regularly contact him for quotes about economic predictions and industry trends.